Tuesday, October 10, 2006 
(Google is buying video-sharing website YouTube for $1.65bn (£883m) in shares after a weekend of speculation that a deal was in the offing)
The two companies will continue to operate independently, Google said as it announced the news on Monday.
YouTube, launched in February 2005, has grown quickly into one of the most popular websites on the internet.
It has 100 million videos viewed every day and an estimated 72 million individual visitors each month.
(It's pay day for YouTube founders Chad Hurley and Steven Chen)
'Natural partners'
"The YouTube team has built an exciting and powerful media platform that complements Google's mission to organize the world's information and make it universally accessible and useful," Google chief executive Eric Schmidt said in a statement.
He said the two companies were "natural partners" to offer a media entertainment service to users, content owners and advertisers.
- "Our community has played a vital role in changing the way that people consume media"
However, the company will keep operating its own Google Video as a separate operation.
YouTube will retain its brand, and its 67 staff, including co-founders Chad Hurley and Steve Chen, will keep their jobs.
"Our community has played a vital role in changing the way that people consume media, creating a new clip culture," said Mr Hurley.
(YouTube has a Google investment to show off)
"By joining forces with Google, we can benefit from its global reach and technology leadership to deliver a more comprehensive entertainment experience for our users and to create new opportunities for our partners."
According to Comscore World Metrix, YouTube's audience has soared from 2.8 million unique users one year ago to 72 million users in August 2006.
(Google's brand won't show on YouTube's website)
Music tie-ups
The announcement came after a day of distribution deals drawn up by the pair.
Universal Music Group has signed a distribution deal with YouTube, which will protect the rights of the music firm's artists.
YouTube also says it has signed a deal with CBS, which will offer short-form video programming, including news, sport and entertainment on YouTube.
(Madonna is one of Warner's headline acts)
Google has also signed distribution deals of its own, with Sony BMG and Warner Music to offer music videos.
The Google deals should enable internet users in the
The content is sponsored through a Google advertising-supported revenue-sharing agreement.
Google also said that in addition to the advertising-supported video content, music videos from Warner would be available for purchase as downloads at $1.99 each.
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