Innovation Tour

"Neither is there anything better you can do for short-term results than to focus on recruitment and employer branding. It is increasingly difficult to get the attention of top talent, and firms must carefully craft a powerful message -- whether for a single career opportunity or a comprehensive recruiting campaign. Success demands that HR and marketing pros work hand-in-hand to portray the right image and message: HR must think like marketers, and marketers must understand how employment branding is different from product branding, and that it is just as important to competitive success. Successful organizations pair their most creative HR and Talent Management leaders with marketing professionals to build an employment branding strategy that solves these challenges and complements the organization's overall image."