Leading innovative companies use roadmaps to visualize innovation efforts across the enterprise, allowing them to better plan for and make decisions about the future. Through the process of roadmapping, organizations can exchange up-to-date strategic planning information about emerging technologies, customer needs, market demands and competitive information.
Today, many companies are using roadmapping software to streamline the information collection process, providing more accurate and current data to roadmapping participants. Because planning information is often stored in static Word, Excel, and PowerPoint documents on multiple desktops, key strategic planning information often resides in different functional silos. With roadmapping software, this data is maintained in a central database, providing participants with the ability to easily access, share, update, and integrate information throughout the organization.
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